Tแบกi sแปฑ kiแปn Stream On, Spotify ฤรฃ cรดng bแป nhiแปu chฦฐฦกng trรฌnh, sแบฃn phแบฉm mแปi trong nฤm 2021, trong ฤรณ nแปi bแบญt nhแบฅt cรณ thแป kแป ฤแบฟn lร : Nghe nhแบกc chแบฅt lฦฐแปฃng cao chuแบฉn Lossless vร sแปฑ ฤแบงu tฦฐ chแปง lแปฑc vร o Podcast.
Spotify 2021 hแปฉa hแบนn sแบฝ cรณ nhiแปu thay ฤแปi tรญch cแปฑc nhแบฑm tแปi ฦฐu hรณa khรดng chแป trแบฃi nghiแปm nghe cแปงa ngฦฐแปi dรนng mร cรฒn cแบฃ lแปฃi รญch cแปงa nhร sรกng tแบกo, ฤแบทc biแปt trong lฤฉnh vแปฑc Podcast. Daniel Ek, nhร sรกng lแบญp vร CEO cแปงa Spotify ฤรฃ phรกt biแปu trong sแปฑ kiแปn nhฦฐ sau:
Hiแปn tแบกi, chรบng tรดi vแบซn luรดn ฦฐu tiรชn vร o “รm thanh” ฤแป nแปn tแบฃng trแป thร nh nฦกi ฤแป cรกc nghแป sฤฉ hay podcaster cรณ thแป chia sแบป mแปt bร i hรกt, giแปi thiแปu mแปt album, hay chแป lร kแป mแปt cรขu chuyแปn. Nhแป nhแปฏng sแปฑ liรชn kแบฟt trong nแปn tแบฃng, Spotify lร cแบงu nแปi giแปฏa thรญnh giแบฃ vแปi รขm thanh hแป yรชu thรญch, kแบฟt nแปi nhแปฏng nhร sรกng tแบกo vแปi nhแปฏng ngฦฐแปi hรขm mแป.
Daniel Ek, nhร sรกng lแบญp vร CEO cแปงa Spotify

Giแป ฤรขy, thฦฐ viแปn cแปงa Spotify ฤรฃ cรณ hฦกn 70 triแปu bแบฃn nhแบกc, 4,5 triแปu danh sรกch phรกt, hฦกn 2 triแปu podcast ฤฦฐแปฃc tแบกo nรชn bแปi hฦกn 80 triแปu nhร sรกng tแบกo.
Mแปฅc lแปฅc
Nhแปฏng ฤiแปm chรญnh trong sแปฑ kiแปn Spotify Stream On
ฤแป phแปฅc vแปฅ cho cรกc nhร sรกng tแบกo vร ngฦฐแปi nghe toร n cแบงu, Spotify tแปซ nฤm 2021 sแบฝ mแป rแปng quy mรด vร cรณ mแบทt hฦกn tแบกi 170 thแป trฦฐแปng vแปi hฦกn 80 thแป trฦฐแปng mแปi trรชn thแบฟ giแปi. ฤแปng thแปi, cรกc thแป trฦฐแปng nร y cลฉng ฤแบกi diแปn cho hฦกn 1 tแปท ngฦฐแปi.

Cแปฑu Tแปng thแปng Hoa Kแปณ Barack Obama vร Bruce Springsteen sแบฝ cรนng thแปฑc hiแปn mแปt podcast mแปi mang tรชn: “Renegades: Born in the USA” vแปi cรกc chแปง ฤแป vแป chแปงng tแปc, tรฌnh cแบฃm cha con, hรดn nhรขn vร tฦฐฦกng lai cแปงa nฦฐแปc Mแปน.
Quแบฃng cรกo trรชn Spotify tแปi ฦฐu lแปฃi รญch cho nhร sรกng tแบกo
Mแปt kแปท nguyรชn mแปi cho quแบฃng cรกo trรชn podcast sแบฝ mแป ra khi: Spotify mแป khรณa cรกc tรญnh nฤng mแปi trรชn Streaming Ad Insertion (chรจn quแบฃng cรกo trแปฑc tuyแบฟn) nhฦฐ mua dแปฑa trรชn ฤแปi tฦฐแปฃng, vแป trรญ khuyแบฟn khรญch ฤแบทt quแบฃng cรกo vร bรกo cรกo vแป hiแปu suแบฅt quแบฃng cรกo.
Bรชn cแบกnh ฤรณ, sแบฝ ฤฦกn giแบฃn hรณa quแบฃng cรกo podcast vแปi Spotify Ad Studio. Spotify Ad Studio giรบp cรกc nhร quแบฃng cรกo thuแปc mแปi quy mรด cรณ cรณ khแบฃ nฤng tiแบฟp cแบญn ฤแปi tฦฐแปฃng hร ng trฤm triแปu ngฦฐแปi nghe vร tแบญn dแปฅng trรญ tuแป phรกt trแปฑc tuyแบฟn ฤแป ฤแบฃm bแบฃo thรดng ฤiแปp ฤฦฐแปฃc nghe bแปi ฤรบng ngฦฐแปi nghe, vร o ฤรบng thแปi ฤiแปm.

Tแบญp trung tแปi ฦฐu cho Podcast, tฤng khแบฃ nฤng tฦฐฦกng tรกc giแปฏa ngฦฐแปi nรณi vร ngฦฐแปi nghe
Nhแปฏng ฤแปi mแปi cแปงa Spotify Anchor ฤang mang tฦฐฦกng lai cแปงa sแบฃn phแบฉm thu รขm ฤแบฟn vแปi hiแปn tแบกi. Vแปi mแปi quan hแป ฤแปi tรกc mแปi giแปฏa Anchor vร WordPress, cรกc blogger cรณ thแป xuแบฅt bแบฃn nแปi dung ฤรฃ viแบฟt dฦฐแปi dแบกng podcast chแป vแปi mแปt vร i cรบ nhแบฅp chuแปt vร “podcasters” cรณ thแป tแบกo trang web cho podcast cแปงa mรฌnh mแปt cรกch dแป dร ng. Mแปฅc ฤรญch nhแบฑm tiแบฟp cแบญn khรกn giแบฃ qua รขm thanh vร chia sแบป tiแบฟng nรณi cแปงa hแป trรชn Spotify.

ฤแปng thแปi, tฤng cฦฐแปng kแบฟt nแปi trแปฑc tiแบฟp vแปi ngฦฐแปi nghe thรดng qua cรกc tรญnh nฤng tฦฐฦกng tรกc mแปi nhฦฐ “thฤm dรฒ รฝ kiแบฟn vร hแปi ฤรกp”. Bรชn cแบกnh ฤรณ, sแบฝ kแบฟt hแปฃp kแป chuyแปn bแบฑng รขm thanh cรนng hรฌnh แบฃnh vแปi podcast video vร cung cแบฅp cรกc mรด hรฌnh kiแบฟm tiแปn mแปi tแปซ cรดng viแปc trรชn Spotify.

Spotify HiFi – Kแปท nguyรชn nhแบกc sแป trแปฑc tuyแบฟn chแบฅt lฦฐแปฃng cao nhฦฐ nghe ฤฤฉa CD
Spotify HiFi sแบฝ cung cแบฅp nhแบกc แป ฤแปnh dแบกng รขm thanh lossless, chแบฅt lฦฐแปฃng CD ฤแบฟn thiแบฟt bแป cแปงa ngฦฐแปi nghe vร loa hแป trแปฃ Spotify Connect.
Vรฌ thแบฟ, ngฦฐแปi hรขm mแป sแบฝ cรณ thแป trแบฃi nghiแปm sรขu hฦกn vร rรต rร ng hฦกn khi thฦฐแปng thแปฉc cรกc bแบฃn nhแบกc yรชu thรญch. Spotify HiFi sแบฝ bแบฏt ฤแบงu ฤฦฐแปฃc tung ra tแบกi mแปt sแป thแป trฦฐแปng vร o cuแปi nฤm 2021.
Hแปฃp tรกc vแปi cรกc nghแป sฤฉ trong cรกc dแปฑ รกn Podcast ฤแบงy hแบฅp dแบซn
Spotify ra mแบฏt podcast mแปi cแปงa Ava Duvernay dร nh riรชng cho chแปง ฤแป Nhแปฏng Thay ฤแปi cแปงa Xรฃ Hแปi. Podcast dแปฑa trรชn Dแปฑ รกn giแบฃi trรฌnh trรกch nhiแปm thแปฑc thi phรกp luแบญt cแปงa ARRAYโS, ฤฦฐแปฃc khแปi ฤแปng sau vแปฅ sรกt hแบกi George Floyd bแปi cรกc sฤฉ quan cแบฃnh sรกt ฤang lร m nhiแปm vแปฅ.
ฤรขy lร mแปt loแบกt bร i ฤiแปu tra ghi lแบกi nhแปฏng sฤฉ quan phแบกm tแปi giแบฟt ngฦฐแปi, tiแบฟt lแป sแปฑ thแบญt vแป bแปฉc tฦฐแปng im lแบทng mร u xanh bแบฃo vแป cแบฃnh sรกt sau khi hแป nแป sรบng. Loแบกt phim sแบฝ khรกm phรก mแปt trฦฐแปng hแปฃp mแปi mแปi tuแบงn, tแบญp trung vร o viแปc thiแบฟu hแบญu quแบฃ vร trรกch nhiแปm giแบฃi trรฌnh bแบฅt chแบฅp hร nh vi sai trรกi nghiรชm trแปng.

Podcast โTell Them, I Amโ ฤฦฐแปฃc thแปฑc hiแปn bแปi Higher Ground ฤแป ฤฦฐa cรขu chuyแปn cแปงa nhแปฏng ngฦฐแปi Hแปi giรกo ฤแบฟn vแปi cรดng chรบng. โTell Them, I Amโ lร mแปt bแป sฦฐu tแบญp cรกc cรขu chuyแปn hแบฅp dแบซn tแปซ giแปng nรณi cแปงa ngฦฐแปi Hแปi giรกo, vแปi cรกc nhร hoแบกt ฤแปng, nghแป sฤฉ, diแป n viรชn, ngฦฐแปi biแปu diแป n vร vแบญn ฤแปng viรชn. Trong mแปi tแบญp phim, ngฦฐแปi nghe cรณ thแป ฤiแปu chแปnh ฤแป nghe nhแปฏng cรขu chuyแปn kรญch thรญch tฦฐ duy phแบฃn รกnh bแบฃn chแบฅt con ngฦฐแปi.

Bรชn cแบกnh ฤรณ, Spotify cลฉng ฤรฃ cรณ nhแปฏng cแบญp nhแบญt quan trแปng cho cรกc nhร sรกng tแบกo nhฦฐ Spotify HIFI, Spotify Clips, RADAR Expansion, Canvas, Maquee, Discovery Mode Beta, Spotify for Artists Language Expansion…
Hแปฃp tรกc vแปi cรกc ฤแบกo diแป n, hรฃng phim lแปn trong cรกc dแปฑ รกn Podcast “siรชu anh hรนng”
Spotify tแปฑ hร o ฤฦฐแปฃc hแปฃp tรกc vแปi cรดng ty giแบฃi trรญ cแปงa AGBO, Anthony vร Joe Russo. Anh em nhร Russo lร nhแปฏng nhร sรกng tแบกo mang tรญnh biแปu tฦฐแปฃng ฤแบฑng sau nhแปฏng bแป phim nhฦฐ Captain America: Civil War, Avengers: Cuแปc chiแบฟn vรด cแปฑc vร Avengers: End Game.

Vร o nฤm 2020, Spotify ฤรฃ cรดng bแป mแปt thแปa thuแบญn kรฉo dร i nhiแปu nฤm vแปi Warner Bros vร DC cho mแปt loแบกt cรกc podcast cรณ kแปch bแบฃn tฦฐแปng thuแบญt khรกm phรก nhแปฏng cรขu chuyแปn vแป cรกc siรชu anh hรนng vร siรชu รกc nhรขn. Dแปฑ รกn ฤแบงu tiรชn, Batman Unburied, sแบฝ ra mแบฏt vร o cuแปi nฤm nay.
Nhแปฏng thร nh tแปฑu cแปงa Spotify trong nฤm 2020:
- Hฦกn 5 tแปท ฤรด la ฤฦฐแปฃc trแบฃ cho chแปง sแป hแปฏu bแบฃn quyแปn vร o nฤm 2020.
- 57 nghรฌn nghแป sฤฉ ฤแบกi diแปn cho 90% lฦฐแปฃt nghe trแปฑc tuyแบฟn hร ng thรกng trรชn nแปn tแบฃng (tฤng gแบฅp 4 lแบงn trong vรฒng 6 nฤm).
- Trong bแปn nฤm qua, sแป lฦฐแปฃng nghแป sฤฉ thu รขm cรณ danh mแปฅc tแบกo ra hฦกn 1 triแปu ฤรด la mแปt nฤm trong quรก trรฌnh thu รขm vร xuแบฅt bแบฃn ฤรฃ tฤng hฦกn 82% lรชn hฦกn 800 nghแป sฤฉ.
- Sแป lฦฐแปฃng nghแป sฤฉ thu รขm cรณ danh mแปฅc tแบกo ra hฦกn 100 nghรฌn USD mแปt nฤm ฤรฃ tฤng 79% trong vรฒng bแปn nฤm qua lรชn hฦกn 7,5 nghรฌn nghแป sฤฉ.
Spotify cรดng bแป thฦฐ viแปn รขm thanh vร nhแปฏng nแป lแปฑc ฤแป kแบฟt nแปi cรกc nhร sรกng tแบกo vร ngฦฐแปi nghe trรชn quy mรด lแปn bแบฑng cรกch:
- Mแป rแปng danh sรกch phรกt hร ng ngร y: Danh sรกch phรกt mแปi dแปฑa trรชn nghแป sฤฉ, thแป loแบกi vร nhแปฏng thแบญp kแปท bแบกn yรชu thรญch gแบงn ฤรขy cแบญp nhแบญt mแปi ngร y vร thu thแบญp thรดng tin ngฦฐแปi dรนng khi bแบกn lแบฏng nghe. Ngฦฐแปi nghe cรณ thแป theo dรตi danh sรกch phรกt trong nhแปฏng thรกng tแปi.
- Thแปญ nghiแปm Viแปc tรฌm kiแบฟm theo chแปง ฤแป Podcast: Tรญnh nฤng cho phรฉp ngฦฐแปi nghe tรฌm kiแบฟm podcast theo chแปง ฤแป vร ฤแป tร i theo yรชu cแบงu, hiแปn ฤang ฤฦฐแปฃc thแปญ nghiแปm แป Hoa Kแปณ, vแปi kแบฟ hoแบกch triแปn khai ฤแบฟn nhiแปu ฤแปa ฤiแปm hฦกn trong nฤm nay.
Nhแปฏng nhร sรกng tแบกo vร ngฦฐแปi kแป chuyแปn ฤรฃ tham gia sแปฑ kiแปn โSpotify Stream Onโ:
Sแปฑ kiแปn โSpotify Stream Onโ ฤรฃ quy tแปฅ sแปฑ tham gia tแปซ nhแปฏng tรชn tuแปi trแบป ฤแบฟn nhแปฏng gฦฐฦกng mแบทt gแบกo cแปi nhฦฐ J Balvin, Jemele Hill, Khalid, BLACKPINK, FINNEAS vร Billie Eilish, Cรดng tฦฐแปc vร Cรดng tฦฐแปc phu nhรขn xแปฉ Sussex, Ava DuVernay, Halsey, Lauv, Lous vร Yakuza, Brenรฉ Brown, Bruce Springsteen, cรนng Cแปฑu Tแปng thแปng Hoa Kแปณ Barack Obama. ฤแบทc biแปt, sแปฑ kiแปn cรฒn kแบฟt lแบกi ฤแบงy แบฅn tฦฐแปฃng vแปi mร n trรฌnh diแป n ฤแบทc biแปt cแปงa Justin Bieber cรนng bแบฃn phแปi hoร n toร n mแปi cแปงa bร i hit Lonely.


