Meta Muse has been expanded to allow outbound phone calls; the feature is now available to US users with a paid subscription, priced at $20 or $100 per month depending on the plan.
Muse, Meta’s AI assistant, debuted in September 2023 to help users with shopping, travel bookings and other tasks. Weeks later the company introduced custom mini‑apps called Spaces, extending its capabilities. While Amazon blocked Muse from making purchases on its platform, Walmart and Shopify have been more receptive. These steps set the stage for further service expansions, the latest being voice call functionality.
On November 12, Meta’s chief AI officer Alexandr Wang announced that Muse can now place outbound calls. The feature entered testing in September but was limited to a small user group. Today any subscriber in the United States who pays for Muse can activate the calling option through the app.
Users may ask Muse to call a restaurant to reserve a table, contact an insurance provider, or resolve an issue with a cable company. Meta also cites government services such as the DMV as supported. The workflow requires only a task description; Muse conducts the conversation and reports back the outcome.
Two paid tiers are offered: the Power plan at $20 per month includes 500 million Muse tokens each week, while the Maximum plan at $100 per month raises the allowance to 3 billion weekly tokens. Tokens are consumed for AI processing, including the call handling. Subscribers must choose the tier that matches their anticipated usage.
Earlier experiments involved human contractors making calls on behalf of Muse, prompting privacy concerns among employees and leading Meta to suspend the trial. The company later pledged greater disclosure and safeguards before a broader rollout. It remains unclear whether the current version still relies on human assistance or operates fully autonomously.
TechTimes Perspective
TechTimes believes Meta’s decision to monetize Muse’s calling feature reflects a broader push to turn AI assistants into revenue‑generating platforms, especially after Amazon blocked its commerce functions. The paid‑subscription model may attract power users but could limit adoption in price‑sensitive markets. In Vietnam, the high monthly fees and token‑based pricing might curb local uptake, giving an opening for regional players to offer comparable voice‑AI services at lower cost.