AI reputation management is now critical as ChatGPT, Gemini and Perplexity answer queries about brands; Digital Trends ranks the top firms for 2026, with Reputation Resolutions and Minc Law leading the field.
When users query ChatGPT, Gemini or Perplexity about a company, the answer becomes the first impression. In February 2026, ChatGPT reached 900 million weekly active users, raising the stakes for AI reputation management. Traditional ORM focuses on pushing negative links down search results, whereas AI reputation management targets the content of the generated answer itself.
AI visibility and LLM reputation management involve monitoring and shaping what large language models such as ChatGPT, Gemini, Perplexity and Google AI Overviews say about a brand. The work splits into two tasks: ensuring accurate, positive information appears in AI answers, and removing or correcting false, outdated or harmful source material that those answers draw from.
Compared with classic ORM, AI reputation management faces a different risk profile. A single negative claim can dominate an entire AI response, and users click on the underlying source in only about 1 % of visits, according to Pew Research Center. Consequently, merely demoting a page to the third search result is insufficient; the source must be removed or corrected so the model no longer cites it.
Digital Trends evaluated firms on four criteria – AI‑platform monitoring, ability to alter answers, breadth of platform coverage and target audience – giving extra weight to direct removal capability. Reputation Resolutions, based in Englewood, Colorado, topped the list. It audits every major AI platform, traces each claim to its originating page, removes or amends the source, and creates accurate content to replace it. Its free tools, including RemoveNews.ai, generate personalized takedown requests and scan court records in seconds.
Minc Law, a Cleveland‑based firm specializing in internet defamation and content removal, offers legal recourse when outreach fails. The firm reports more than 200 000 pieces of defamatory content removed and over 350 litigations across 26 U.S. states and five countries. Together, these providers cater to individuals, executives and enterprises that need not only monitoring but concrete remediation.
TechTimes Perspective
TechTimes believes AI reputation management represents a pivotal shift for brands as large language models become the primary point of contact. Vietnamese companies will likely need to allocate resources toward monitoring and source removal to protect their image, especially as AI answers dominate search experiences. While services from Reputation Resolutions and Minc Law may be costly, they offer a comprehensive fix that could give early adopters a competitive edge, and smaller firms might start with free tools like RemoveNews.ai to mitigate immediate risks.